Post by account_disabled on Feb 27, 2024 4:04:31 GMT -5
I dealt with a certain brand of vodka and I looked at its sales results without satisfaction While analyzing key market indicators at our desks with other marketers we could not see in any way what was limiting us Only a market visit ie at sales points showed that despite proper distribution the brand was poorly visible on the store shelf This means that the product was available but practically invisible to the consumer Negotiating a better position at sales points instantly improved results In such a situation its time for another series of key questions
that marketing employees should remember How does our product look on the shelf Which shelf is this What is the price and is it served neatly Can we easily find what we are looking for on our website Does it contain everything the customer Azerbaijan Mobile Number List wants to know about the product Does it go through payment smoothly Does the product arrive on time undamaged and nicely packaged No one can test all these key points just sitting at a desk So when there is deafening silence in response to the questions asked to the head of marketing in the context
outlined above it may unfortunately mean that the person who is supposed to provide the brand with a market is dangerously distant from it When we hear You know so many important things were happening there was no time it may mean that marketing has problems with prioritization planning or both The worst are generalities such as the competition is running such and such a promotion or our delivery time is quite long such statements do not carry any conclusions they are passive In marketing we may then have problems with transforming market knowledge into clear conclusions and actions.
that marketing employees should remember How does our product look on the shelf Which shelf is this What is the price and is it served neatly Can we easily find what we are looking for on our website Does it contain everything the customer Azerbaijan Mobile Number List wants to know about the product Does it go through payment smoothly Does the product arrive on time undamaged and nicely packaged No one can test all these key points just sitting at a desk So when there is deafening silence in response to the questions asked to the head of marketing in the context
outlined above it may unfortunately mean that the person who is supposed to provide the brand with a market is dangerously distant from it When we hear You know so many important things were happening there was no time it may mean that marketing has problems with prioritization planning or both The worst are generalities such as the competition is running such and such a promotion or our delivery time is quite long such statements do not carry any conclusions they are passive In marketing we may then have problems with transforming market knowledge into clear conclusions and actions.